Hearth Collective

Hearth Collective made handmade home goods but their existing visual identity read as generic and mass-produced — it didn't communicate the craft behind the product, and it didn't hold together consistently across packaging, social and print.

We spent time understanding the making process itself — materials, textures, the imperfections that make handmade pieces distinct — and used that as the basis for a mark and system, rather than starting from a mood board of unrelated references.

A wordmark and supporting mark designed to reproduce cleanly at small sizes, a warm and restrained color system, and usage guidelines covering packaging, social templates and print collateral.