Northbound Athletics

Northbound's previous storefront was built on a heavy, template-based platform that loaded slowly on mobile — the majority of their traffic — and made it difficult to merchandise new drops without waiting on a developer.

We prioritized mobile performance from the first wireframe rather than treating it as an afterthought, and structured product content so the team could publish new drops themselves without code changes.

A fast, mobile-first storefront with a streamlined checkout flow and a content structure the Northbound team manages independently for new product drops.