Verdant Supply Co.

Verdant was moving from direct-to-consumer only into physical retail shelves for the first time, and needed packaging that could hold its own next to established competitors while staying true to a sustainability-first position.

Because packaging would now be the brand's main point of contact in-store, we designed the identity outward from the packaging format itself — material, print method and shelf presence — rather than adapting a logo built for a screen.

A brand identity and packaging system designed around recyclable materials and shelf-ready print specs, with a visual language built to read clearly at a distance on a crowded shelf.